Jamie Brighton


Jamie has worked in digital marketing for over 15 years, 11 of those with Adobe helping clients implement and adopt optimisation, personalisation and behavioural targeting. He has experience client, agency and vendor-side and has worked in digital marketing for Adobe in EMEA and APAC, covering the South-East Asia region.

In his current role, Jamie is part of the product and industry marketing team, heading up product marketing for the Adobe Experience Cloud in EMEA. His current areas of focus include customer experience, mobile optimisation and the role of the marketing cloud in today''s marketing landscape.

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B2B Digital Trends

This presentation will look at the latest digital marketing trends and their impact on B2B businesses. Based on the Adobe Digital Trends 2018 report, produced in partnership with Econsultancy, the session will look at important themes including customer experience, personalisation and artificial intelligence. The seminar will look at key B2B data points from the research, as well as including tips and insights for attendees to take back into their businesses.