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25 & 26 MARCH


Jack Dyson: Speaking at the Sales Innovation Expo

Jack Dyson

Global Head of Content Strategy  -  SAP Customer Experience

Content that Works: How Journalistic Hacks Can Save B2B Marketers

In this session, you will learn how to squeeze the full value from your content and save your campaigns. Don’t tell stories, sell what you know by creating B2B content that’s bold and brilliant, not bland and boring. Jack will address B2B as a premium purchase, explaining how to make couture content that works, and puts your customers first.

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Jack Dyson will be speaking in the following theatres: