Targeting the World: Scaling Visual Content Marketing
Microtargeting with singular messaging has become the new norm for marketing campaigns, however today one-size-fits-all messaging is not effective when speaking to a global audience. Yet targeting customers on a customized and local level is a resource heavy task. The challenge is creating branded visual content at scale that is cost-effective and engaging. In this session, discover tools and strategies adopted by major brands to create successful, brand marketing campaigns.