Winner of the dotties 2018 award ‘Inspiring email creative: The BIG Idea’. Gavin Laugenie will talk through how our customer, Certsure, used Engagement Cloud for its double award-winning campaign. This presentation will uncover how email was the key engagement channel, driving ticket sales for the biggest electrical event ever staged in Europe - and the second biggest in the world!
Key takeaways from the session:
How to target the right person using segmentation and personalization
Exploring the positive effects of omnichannel marketing
Being creative and thinking outside the box