The Retail Practice
Eva Pascoe has co-founded world’s first Internet Café Cyberia in London 1994, introducing Internet to consumers and capital’s ad agencies. She has pioneered ecommerce in UK, building the first online store for Topshop and Topman and created the format of omnichannel retail as CEO of Zoom, Arcadia Group jv for all –brands ecommerce. In her current role as Head of Retail Futures at TheRetailPractice.com, Eva is helping young fashion and food brands in UK, Holland and Italy to reach customers directly as well as serve wholesale and store channel. Eva is also on Bill Grimsey High Street Futures research team, defining the infrastructure for UK High Street 2.0. She is also an investor, working with fundraising platforms and Private Equity to support female ecom entrepreneurs.
Leveraging B2C MarTech to B2B – tales from the front line
Today B2B marketing may have more funding but b2c has more data. Don’t miss the trick and learn how pioneering consumer brands are re-shaping b2c tools to compete successfully in b2b area. Distinctions between retailers and brands are blurring as social media impacts how we communicate with business buyers, distributors and wholesalers. What is the killer app for b2b in 2018? How the shift to Marketing As A Platform on b2c affects b2b?