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25 & 26 MARCH


Ellie Smith and Amy Eckersley: Speaking at the Sales Innovation Expo

Ellie Smith and Amy Eckersley

The Marketing Pod

Integrating PR into a successful B2B marketing strategy

With ROI under increased scrutiny and B2B marketers challenged with feeding the sales funnel, it’s crucial to maximise the value of your PR. Whilst still a specialist skill, PR should no longer be a stand-alone activity. Instead, the value of PR can be optimised when it becomes part of an integrated approach. This seminar provides fresh insight and real-life examples of aligning PR and marketing activity to achieve real results.

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Ellie Smith and Amy Eckersley will be speaking in the following theatres: