Elizabeth Knights Ward
As Senior Manager, Elizabeth leads Content & Social Marketing at Hootsuite in EMEA. Working across UK, Spain, Italy, France & Germany, she and her team focus efforts on scaling effective content & social marketing campaigns.
Having previously built the Audience Development department at WPP owned content marketing agencies, Group SJR & Colloquial, and held both B2B and B2C Marketing roles at Google, she brings a wealth of experience in Social Media Marketing, Content Marketing, Creative Campaigning, and Community Management.
She has previously built up her own audience online of nearly 3 million followers through her musical and poetical endeavours via YouTube, Google+, Twitter, Tumblr, Facebook and Instagram.
Elevating the Customer Experience with Social Media
Elizabeth will be covering a research piece based around Social''s role in Customer Experience partnered with London Research.