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25 & 26 MARCH


David Raab: Speaking at the Sales Innovation Expo

David Raab

Customer Data Platform Institute

Choosing the Right Customer Data Platform

Customer Data Platforms help marketers create the unified customer data needed to understand customer behaviours and personalise treatments across all channels. But there are dozens of CDP vendors with greatly different features. This session will segment the CDP industry and describe how to find the CDP that best fits your needs.

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David Raab will be speaking in the following theatres:

Theatre 5 - Thursday 14.45 - 15.15: Choosing the Right Customer Data Platform