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25 & 26 MARCH


Daniel Cook: Speaking at the Sales Innovation Expo

Daniel Cook


Applying the right SaaS metrics to your B2B strategy

Learn what the key SaaS metrics every software-as-a-service company measures and how these can be applied to all B2B marketing departments in order to drive growth and retention. Find out how to create the SaaS toolkit to build a complete view of your customer and engage them at key points through the cycle using the metrics that matter.

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Daniel Cook will be speaking in the following theatres: