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25 & 26 MARCH


Christopher Rapaport: Speaking at the Sales Innovation Expo

Christopher Rapaport


Find out how consumer-generated content helps reach customers and turn them into brand advocates

Join this session to hear Christopher Rapaport, Director of Brand Strategy, Bazaarvoice, detail how brands and retailers can leverage the best asset that you have – your customers. The session will take a look at the fragmented shopper journey, how the brand and retailer narrative is now being handed over to consumers and how you can make real use of consumer insight across your business. Chris will also present best in class examples from brands and retailers who are successfully using consumer advocates to find and reach new potential customers.

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Christopher Rapaport will be speaking in the following theatres: