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25 & 26 MARCH


Christelle Fraysse: Speaking at the Sales Innovation Expo

Christelle Fraysse

The 5 most important Marketing KPI’s and how to track them

Marketing has never been more measurable, more numbers-driven. It is as much about metrics as it is about messaging.

A successful marketer needs to be fluent in the numbers and KPIs that are representative of your organisation's success. 

In this session we will talk about the critical measures of Marketing your CEO really cares about, how to calculate and track those KPIs and how to prove the real value of your marketing efforts.

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Christelle Fraysse will be speaking in the following theatres: