The MTEX Expo logo

27 & 28 MARCH

ExCeL LONDON

Chris Wickson: Speaking at the Sales Innovation Expo

Chris Wickson

Akkroo

Lead Capture at events - a broken process?

70% of leads collected at events are not followed up. Not once. For those that are, it’s often 1-2 weeks later with generic messaging. Businesses that exhibit regularly are missing opportunities and revenue is left behind on the show floor. Chris explores the landscape of event lead capture methods used, the impact of GDPR and what the future will look like to ensure exhibitors are maximising their return on exhibiting.

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