The MTEX Expo logo

27 & 28 MARCH

ExCeL LONDON

Charles Vine, Head of Brand Alliances: Speaking at the Sales Innovation Expo

Charles Vine, Head of Brand Alliances

Spafax

Spafax and Brewdog: Captivating the Airline Passenger, One Beer at a Time

A journey through an experiential airline marketing campaign with Brewdog. Building a Brand
alliance between an airline and a modern, irreverent British brand to deliver loyalty for all, a
unique customer experience and a marketing campaign that is all about service enhancement,
playfulness and discovery rather than traditional advertising.

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