Charles Vine, Head of Brand Alliances
Spafax and Brewdog: Captivating the Airline Passenger, One Beer at a Time
A journey through an experiential airline marketing campaign with Brewdog. Building a Brand
alliance between an airline and a modern, irreverent British brand to deliver loyalty for all, a
unique customer experience and a marketing campaign that is all about service enhancement,
playfulness and discovery rather than traditional advertising.