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27 & 28 MARCH

ExCeL LONDON

Bill Scobie: Speaking at the Sales Innovation Expo

Bill Scobie

Lingo

The Hidden Buyer: LeadGen in the age of information abundance

This seminar looks at lead generation today and address how sales and marketing can benefit from this age of information abundance, where buyers are able to conduct most of their buying cycle without ever contacting a vendor. It will focus on the lead generation and lead nurturing tools, both inbound and outbound, that should be used to keep the sales funnel topped up, giving increased sales and positive ROI.

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