The MTEX Expo logo

25 & 26 MARCH

ExCeL LONDON

Benjamin Dennehy, Darryl Praill, Scott Amerson: Speaking at the Sales Innovation Expo

Benjamin Dennehy, Darryl Praill, Scott Amerson

VanillaSoft

SDRs – Who Owns The Team? A Sales vs. Marketing Debate

Marketing generates Marketing Qualified Leads. Sales Development Reps (SDRs), historically managed by Sales, sales-qualify those leads (SQL) and pass them along to an Account Executive for pursuit. However, almost 50% of MQLs are never contacted by SDRs. To remedy this, Marketing should own the SDR team and the entire lead qualification process. Or should they? Join the UK’s most hated sales trainer as he moderates a Sales vs Marketing debate.

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Benjamin Dennehy, Darryl Praill, Scott Amerson will be speaking in the following theatres:

Keynote 1 - Wednesday 15.30 - 16.00: SDRs – Who Owns The Team? A Sales vs. Marketing Debate