Ben Buckton

Experian

With over 14 years’ experience, Ben is a passionate marketer with extensive experience across both blue-chip and start-up financial, tech and professional service businesses. Having worked across the UK, Europe, North America and Asian markets; Ben has developed a broad knowledge of global markets, customer-centred strategy and the expanding digital landscape. He has worked in B2B and B2C markets, developing a strong appreciation for data-informed decision making and getting the basics right. Ben believes in creating value through strategic marketing programs.

Ben has led high-performing marketing teams, with an established record of delivery, results and positive ROI. From building foundations for a high-growth UK start-up, to developing a digital transformation program for an established multinational insurer is Asia. Ben is an advocate for change and innovation, when adding value to the customer experience and ultimate business performance.

Ben recently joined Experian, to lead Marketing for their high-growth SME enterprise.

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The Data Powered Future – exploring the data revolution!

The digital world we live in is built on data - it’s everywhere, drastically improving outcomes and driving relationships between businesses and their customers. Customers who now expect an ‘always-on’, yet non-intrusive approach from brands. The future is packed with opportunity, as the “datafication” of our world continues – as we develop through the biggest period of technological change ever, preparing for this data revolution is key!