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27 & 28 MARCH


Anna Sopova: Speaking at the Sales Innovation Expo

Anna Sopova


Marketing automation mix 2019: Hidden potential of automated calls and messages

Modern customers are becoming increasingly sophisticated in filtering out marketing messages. In a world where 80% of emails are never opened, finding new ways of reaching the hearts and minds of consumers is every marketer’s priority. Case studies from retail, logistics, transportation, and sports industries show how adding less cluttered communication channels to marketing automation mix drive up to 80% reach and up to 18% conversion rate.

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