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25 & 26 MARCH

ExCeL LONDON

Andrew Grenville: Speaking at the Sales Innovation Expo

Andrew Grenville

Maru/Matchbox

The Voice of the people: exploring the respondent experience

Everything we do hinges on the information we get from people who answer our questions. But we tend to take them for granted and think of them as just “sample.” In this video-driven presentation we give voice to respondents, having them tell us what they like, what they hate and why they respond. Using ethnographic and biometric techniques, we observe them as they answer questions and are disqualified for studies.

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Andrew Grenville will be speaking in the following theatres: