I''m not data I''m a person! The value of personalisation on experience and revenue
Consider this, Data, segments, transactions – it’s all very technical and also there’s lots of them! But the desire to be spoken to on a personal level is valued by customers higher than ever. How do we keep up?
Amy will explore tools that allow you to scale up and maximise your marketing strategy, while creating deeper relationships with customers on a personal level and turn your customers into “spending advocates”