Alastair Cole

Partners Andrews Aldridge

Alastair has over 20 years experience delivering digital innovation for brands including Google, Apple, E.ON, Tesco, Barclays, Cadbury and Reed. He writes a monthly column for, is a past winner of eConsultancy’s Innovation in Mobile award, and led the team that won the IPA’s inaugural Tech Challenge. Alastair received his Bachelor’s degree in Computer Science from Birmingham University.

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5 fundamental customer engagement behaviours

Talk has never been cheaper. And in a world flooded with questionable content, actions speak louder than ever. How brands behave, and how they make people feel, is paramount. The most successful brands are engaging with customers in new and perceptive ways, they’re accurately measuring digital customer experience, and they all exhibit the same five winning engagement behaviours…