Terry Hogan is managing director of Golden Orb, the company behind Compas, a cloud-based tool which allows marketers to plan, monitor and evaluate all their marketing activities in one place. He has thirty years'' experience in the management consultancy industry, most of them spent developing mathematical and analytical software for innovative and forward-thinking companies.
Terry believes passionately in the ability of IT to improve all aspects of business, but has observed that it rarely seems to fulfil its potential. He thinks that IT should serve the needs of business, but finds that it frequently dictates the way that businesses operate instead. Addressing this mismatch has driven much of his thinking in the field of business software aimed at non-technical users.
He has spoken at numerous recent events on topics ranging from how to forecast customer lifetime value to ''Big data for smaller organisations''
Taking marketing seriously
Based on his experience of working with organisations such as Unilever and Direct Wines, Terry Hogan will consider the challenges facing marketers today and how technology can save them time and help them make better decisions. Whereas most functions generally have dedicated software tools to support them in their work, marketing departments typically have to make do with a hotch-potch of different tools and spreadsheets for planning, reporting and analysis.