In today’s cost-pressured environment, an agile and effective SEO strategy is key to ensuring your SEO budget achieves the best possible return. In this talk, Dave will outline how to define your SEO objectives and create an effective roadmap to help you plan and carry out the ‘right’ actions to get results. Whether that’s getting exec-level buy-in or knowing when to change course, his insights will ensure your SEO efforts drive high-quality traffic to your website that converts.

Key Takeaways:

1. Get exec-level buy in to your SEO strategy
2. Define your SEO objectives
3. Create an SEO roadmap
4. Pivot your SEO strategy if and when required
5. Get the best return for your SEO investment