Exploring the demand and desire of how we love to associate with strong brand identities, how B2B business can and should be harnessing these powerful triggers. This session looks at the reasons why we love those branded goodies, what trends keep customers engaged, and why when we hit the right emotional spot, your customers will keep coming back. Examining key trends around physical and digital merchandise, this engaging session will provide actionable takeaways and provide plenty of insight.

Key Takeaways:
1) Learn why a strong brand identity and how you use it in the physical world can reap long term results
2) Why using emotional triggers drive recall
3) Trends to look out for (and what your customers really want)
4) What the benefits of physical and digital merchandise bring to the mix
5) Insights and effectiveness measures to help plan future spend