B2B audiences demand personalised experiences. Implementing a multi-channel approach is paramount in executing a successful demand gen strategy for B2B clients. We’ll unpack leveraging multiple platforms, to create a cohesive and engaging account experience that resonates with a clearly defined target audience on their journey from “lead to loyal”.

Key Takeaways:

• Why ABX (account based experiences) are key to driving positive business outcomes
• Learn how to identify relevant purchase drivers from in-market intent.
• Understand the importance of personalisation and timing
• Uncover how paid media can enable a closer alignment of marketing and sales