Demand generation is a complex and challenging area of marketing, intertwined with both sales and customer success. It encompasses the idea of creating brand awareness across channels and effectively capturing the interest that creates and nurturing that through to the sales funnel. Understanding which channels to prioritise and how to combine strategies to drive results for your business can unlock your growth.

Key Takeaways:

1. Amplify Demand through engaging content
2. Layer on paid digital to accelerate traction; start with paid search/social and expand to full journey.
3. Leverage Trust through review sites, analysts and partnerships
4. Focus on conversions; invest in website optimization and email nurture.