Is 2018 the Death of the Cookie?

In the background Google Analytics drops a cookie on each visitor’s browser, so that it can identify new vs returning traffic. This cookie acts as a reference id, i.e. a key...
SEE MORE

6 Rules Branding and Tea Have in Common

Tea ceremonies hide many powerful messages. The act of brewing is a testament to the need for patience and evolution that every marketer, brand manager, and entrepreneur should consider when applying...
SEE MORE

The Convergence of Martech and Ad Tech for Better Customer Engagement

The balance of power has shifted from brands to consumers. The modern consumer wants contextually relevant experiences with brands, regardless of time, channel, and lifecycle stage from anonymous to known....
SEE MORE

3 Powerful Reasons You Need a Customer Engagement Hub Right Now

One of the major issues facing the modern marketer is their technology infrastructure....
SEE MORE

How To Make Your Employee Advocacy Platform Work; My Views And The Research.

I hear this a lot: ‘we have gone with employee advocacy product X and we're now trying to get these busy people to actually use it’....
SEE MORE

Cialdini's 6 principles of influence: Liking

A few years ago I worked at a company called Serverside Group. We made the software so that you could customise your payment cards - in practice this was pictures of...
SEE MORE

Expert-to-Expert Marketing: A New Approach to Winning Business

In June 2015, I attended the B2B Marketing Summit where Annabel Rake, CMO of Deloitte UK, gave the keynote address. The central message of her speech was that business-to-business marketing was becoming...
SEE MORE

A GUIDE TO INFLUENCER MARKETING, ADVERTISING, AND RELATIONS

Influencer marketing, influencer advertising, or influencer relations: Which influencer strategy shows the best results? Which is the right one for your company? And is it just either-or or can these three...
SEE MORE

THE PYRAMID OF INFLUENCE IN INFLUENCER MARKETING

The times when influence was solely held by gatekeepers like journalists and media platforms are long over. Influencers have taken over!...
SEE MORE

WHAT ARE THE UPCOMING INFLUENCER MARKETING TRENDS IN 2018?

In 2017, more businesses jumped on the bandwagon of influencer marketing and the marketing form is a growing business that is professionalizing quickly. What are the influencer marketing trends in 2018...
SEE MORE

The 3 E’s of Digital Sales and Marketing

Digital has been spoken many times about in the context of a pure digital marketing approach often with respect to consumer marketing; however digital and digital applications have played a key...
SEE MORE

GDPR - The Facts

After the General Data Protection Regulation (GDPR) was adopted by the European Parliament back in April 2016, firms were given a two-year grace period to conform with this new legal framework...
SEE MORE

How to Solve the Power Struggle Over Customer Data

Customer data has become the new power struggle within the enterprise. Business users seek greater data access to achieve their core goals, and in response many IT teams have pushed back...
SEE MORE

How Does a Customer Data Platform Fit into Your Marketing Stack?

All too often, it is a fragmented marketing stack that prevents companies from engaging their connected customer in the moment of need. ...
SEE MORE

How Brands Can Ride the Stranger Things Eighties Wave

Our culture nowadays is one of remixing and reworking older things, presenting them in a fresh way. Those kids who grew up in the Eighties are now the people creating art,...
SEE MORE

Technology: Much More Than Just A ‘What?’

Technology. It’s all around us. Here to (supposedly) make our lives better, both personally and professionally. Sometimes it does, and sometimes, let’s face it, it’s just a bad case of ‘shiny new...
SEE MORE

Five signs it’s time to evaluate your marketing and creative workflows

The creative workflow process is turbulent at too many organizations. We’ve heard stories of a single PDF document going through 14 rounds of revisions, a team member spending the majority of...
SEE MORE

Email campaign tracking with Google Analytics

A short how-to and example showing how to track your email marketing campaigns by tagging links in your email with Google Analytics...
SEE MORE

What Marketing Automation Platform is Right for your Business?

So you’re thinking of scaling up your business’ marketing activity with a powerful marketing automation platform. But what marketing automation platform is right for your business? What are you looking to...
SEE MORE

Three Reasons Why You Should Look Towards Marketing Automation

Marketing automation is today's platform from which marketers are delivering their content. Here are three ways MA technology will bring a smile to your face. ...
SEE MORE

What is Growth-Driven Website Design?

I need a new website - my one sucks - but I don’t want to spend months redesigning it and rebuilding it! You have finally realised that you have to bite...
SEE MORE