Five signs it’s time to evaluate your marketing and creative workflows

The creative workflow process is turbulent at too many organizations. We’ve heard stories of a single PDF document going through 14 rounds of revisions, a team member spending the majority of...
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Email campaign tracking with Google Analytics

A short how-to and example showing how to track your email marketing campaigns by tagging links in your email with Google Analytics...
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What Marketing Automation Platform is Right for your Business?

So you’re thinking of scaling up your business’ marketing activity with a powerful marketing automation platform. But what marketing automation platform is right for your business? What are you looking to...
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Three Reasons Why You Should Look Towards Marketing Automation

Marketing automation is today's platform from which marketers are delivering their content. Here are three ways MA technology will bring a smile to your face. ...
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What is Growth-Driven Website Design?

I need a new website - my one sucks - but I don’t want to spend months redesigning it and rebuilding it! You have finally realised that you have to bite...
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We built a Marketing A.I. and it’s scary

Protocol CEO talks about the journey to building a new virtual marketer Soto powered by Machine Learning...
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15 Ways To Acquire FREE Users For Your Mobile App

Acquiring users to your app through paid app install campaigns (also referred to as Paid User Acquisition) works effectively if done correctly. Many app developers, publishers and marketers rely heavily...
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What Should your Digital Marketing Strategy Look Like?

I get asked this question a lot! It’s a great question, but unfortunately there is no straightforward answer. It comes in different guises and phrases....
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7 Steps for Optimised Lead Generation from Social Media

When it comes to content marketing, lead generation and sales are listed as the most important goals or objectives for B2B marketers. ...
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Virtual Reality: The Next Step For Communications?

From Alexander Graham Bell’s phone to Mark Zuckerberg’s Facebook Messenger, we’ve come a long way since scratching on clay and most of the progress has been in the last 100 years....
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Why Choose An Agency For App Marketing Over Universal App Campaign

If you are planning to market your app, you may be deciding whether you should use a digital marketing agency, or whether you should ‘go it alone’ and turn to Google’s...
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Why Social Selling is important for B2B

I suspect that one of the first things you do when you thinking of buying anything is that you go online and do a search, am I right? Your customers...
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Getting it Right on Twitter: 10 Dos and Don'ts for building a Strong B2B Social Media Strategy

While many B2C brands seem to have hit the social media strategy jackpot, social media can still be a scary place for many B2B marketers. To stop the greys from sprouting,...
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